About Fearing's Audio Video Security

Fearing’s Audio Video Security was founded in 1997 and is a Wisconsin based, family owned technology solutions company with offices in Madison and Milwaukee.  We have designed and installed projects throughout the United States and around the world.

What We Do (our Niche):  Audio, Video, Security, and Network Cabling for the commercial, industrial and residential marketplace.
We call it: Total Source.   

Core Focus (Our Why): To Make a Difference for our customers, our community, and our world.


Core Values:

  1. Strive to Make a Difference in some way, every day.
  2. Continuous Transformation through technology and processes improvement.
  3. Altruism: Team and Customer above self.
  4. Professionalism: Excellence, steadfast, responsible, dependable, orderly in appearance and speech, and honesty in serving our customers.
  5. Relentlessly pursue results.
  6. Always strive to do the right thing.
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Our Value Proposition: Through our expertise, proven process, diversity of technology offerings, and company mission; we will guide you through the maze of technology options so you arrive at solutions that best serve your needs and make you stand out, and, use the resources earned through our relationship to benefit humanity.  We call this The Fearing’s Way”!

Our Track Record of Excellence:

  • 2003 Columbia County Business of the Year Grand Award - Small
  • 2015 Dane County Small Business of the Year
  • 2017 Wisconsin Electronic Security Association (WIESA) Dealer of the year.
  • Marcus Theater's Vendor Partner of Excellence Award Winner

Our Leadership:

  • Douglas Fearing: Co-Founder and President, 23 years
  • Lois Fearing: Co-Founder and Executive Board Member, 23 years
  • Joe Storkson: COO, 2 years
  • Chris Matson: Vice President of Sale, 15 years
  • Ehren Tresner: Vice President, 13 years
  • Ben Voeck: AV Division Director, 5 years
  • Jarrod Selbach: Security and Cabling Division Director, 5 years

Featured Project: Vogel Brothers Construction

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Following an extensive review of the physical properties and consultation with management the Fearing’s Design team went to work creating a plan within budget for Vogel Brothers Construction's new entrance video wall.

Considerations of changing light, size and integration with existing building infrastructure all entered the design process.

View Vogel Brother's Project
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As President of Kalahari Resort, the trust and faith I have in our contractors is paramount to the successful development and operation of my businesses. Since our brands inception, Fearing’s Audio Video and Security has consistently exceeded our contractor expectations while providing all of our AV and camera systems throughout Kalahari Resorts. I’m confident Fearing’s will provide your project the same level of expertise and service my businesses have enjoyed over the years.

Todd Nelson, President of Kalahari Resorts

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Over 95% of our customers give Fearing’s an
8, 9 or 10 out of 10
for customer satisfaction.


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From Consultation To Design To Installation to Support.
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