Marcus Plus Fearing’s Equals An Awesome Movie Experience

Fearing's Helps Marcus Corporation Bring the Newly Acquired Movie Tavern Brand to Brookfield Square

Moviegoers can now enjoy Marcus Corporation’s recently acquired brand, Movie Tavern at Brookfield Square and Fearing’s played a major role in making this happen. After months of planning and implementation, the 40,000-square-foot venue opened its doors on October 11th in the Milwaukee suburb of Brookfield.

Fearing’s is a dedicated partner who understands the needs and goals of the Marcus Corporation, therefore they were brought on to do the AV and Security work for the project.

Fearing’s took their very successful Marcus Theater Take5 Lounge design, which is used all across the country, and modified it to fit into the new Marcus Movie Tavern and helped to bring a great experience into Marcus’ new brand.

It has been a great partnership and journey to grow with the Marcus Corporation,” said Fearing’s VP of Engineering Ehren Tresner. “Our easy to use, and flexible design has been a huge success with Marcus and continues to be their standard, even for their new brand”.

The 871-seat Movie Tavern by Marcus includes eight auditoriums, each with DreamLounger recliners, a tavern lounge, and an outdoor lounge area.  Off the lobby, the stylish tavern lounge is complemented with a large projection screen, surround sound and several displays for streaming sporting events and other entertainment.

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Here’s a look at the other work from Fearing’s:

Audio Video:

  • Tavern Lounge AV System
  • Digital Signage boards.
  • Box office movie information displays.
  • Concession displays.
  • Lobby sound system.
  • 2x2 Video wall in both the Movie Tavern entrance and an additional one in the entrance of Brookfield Square.

Security:

  • Provided cameras at all of the entrances both indoor and out, at cash registers and other critical security locations.
  • Access Control. Provided managed access at key doors to provide alerts to staff if doors are propped open.

Whether at a state-of-the-art movie theater or in your office, Fearing’s has the tools and expertise to design and install top-of-the-line technology. Call now for a free consultation from one of our design experts.

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Doug Fearing

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