Total Source Solution

“Single Source, One Voice”

Fearing’s Audio Video Security in Madison WI is a low voltage systems integrator that specializes in design-build solutions within the disciplines of Audio, Video, Access Control, Alarm Systems, Video Surveillance, AV Systems, Automation, and Structured Cabling. These core disciplines, packaged together, provide one comprehensive service we call Total Source. Total Source provides our customers with extensive low voltage solutions from one provider thereby reducing vendor lists and simplifying our client’s lines of support giving Fearing’s its competitive advantage.

Our primary markets are business-to-business, healthcare, manufacturing, education, house of worship, and municipal government markets.  Fearing’s prides itself on providing excellent product lines, outstanding installations, and innovative solutions based on the best return on investment (ROI) and lowest total cost of ownership (TCO) while backing it up with impeccable service after the sale.

Featured Total Source Project


Zendesk, based in San Francisco, is a company that has been on the forefront of innovation and has valued workspaces that achieve a particular state of corporate zen, all while helping companies deliver exceptional customer service through their cloud-based customer service software.

The Fearing’s team was able to show Zendesk, quite literally, how effective and affordable a direct LED video wall could be. The picture will cut through natural light, there will be no shadow obstruction from people presenting, and it will have a versatility in any presentation or training situation.

View Zendesk Project

Preferred Partnership Program

Fearing’s Preferred Partnership Program (PPP) is our customized version of managed services.  Our customer who has a need will ask: “What should I do?”  Fearings will assess the need and then design a quality solution to fill that need.  Approval of the project will include the statement: “Help me do it”.  Often after completion of the project support will be provided on an “as needed” basis.

For the customer looking for a higher of level of service they will say: “Manage It For Me”.  That is when Preferred Partnership begins. Fearing’s will add another level of customer service by providing the client with a Customer Service Representative (CSR) that will provide an enhanced level of communication and service and oversee the administration of our preventative maintenance programs included in the PPP. The PPP improves reliability and minimizes downtime on the equipment under the program.  The customer will also benefit from an increased level of communication provided by the CSR improving their comfort level with the status of systems under the PPP.

Our Track Record of Excellence

  • 2003 Columbia County Business of the Year Grand Award - Small
  • 2015 Dane County Small Business of the Year
  • 2017 Wisconsin Electronic Security Association (WIESA) Dealer of the year.
  • Marcus Theatre’s 2017 Vendor Partner of Excellence Award
  • From 5 to 40 Team Members in 21 Years

“Fearing’s Team was excellent to work with! Great communication during project development, on-time for install with personable and knowledge technicians – left the facility in better shape than when they arrived!!”



Over 95% of our customers give Fearing’s an
8, 9 or 10 out of 10
for customer satisfaction.